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  • October 7, 2026
  • Last Update July 17, 2026 9:28 pm
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US tariffs and China setbacks push German car brands to rethink EV strategy

US tariffs and China setbacks push German car brands to rethink EV strategy

Once the loudest champions of an all-electric future, German luxury automakers are quietly backpedaling. Under pressure from shifting global emissions regulations, tightening US tariffs, and mounting losses in the Chinese EV market, brands like Mercedes-Benz, BMW, and Volkswagen Group are moving away from their previous “all-electric” stance and pivoting toward a more pragmatic, dual-power hybrid strategy.

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