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  • October 7, 2026
  • Last Update July 17, 2026 9:28 pm
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Taiwan’s car market faces stiff headwinds as brands launch aggressive promotions

Taiwan’s car market faces stiff headwinds as brands launch aggressive promotions

Taiwan’s domestic car market entered 2025 with cautious optimism, but early indicators reveal a challenging landscape. Despite aggressive promotional efforts and a flurry of new model launches, many automakers are struggling to meet their sales targets for the crucial first quarter. Industry experts are now predicting a stagnant or even declining market compared to 2024, citing persistent economic uncertainties and a lack of significant consumer demand.

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