China’s talent-recruitment efforts in South Korea’s science and technology sector are entering a far more targeted phase. Under the Thousand Talents Plan (TTP), Beijing is reportedly running a personalized, data-informed campaign that draws on detailed insight into Korean researchers’ pay, personal backgrounds, and academic environments. Korean media report that these offers, which include high salaries, substantial research budget,s and family-related benefits, have triggered concern across universities, state labs, and government agencies.