Xiaomi’s ‘toys for grown-ups’ strategy fuels hype for YU7 EV, smart glasses

Xiaomi’s latest breakout products, the YU7 electric vehicle and AI-powered smart glasses, are making waves not just for their functionality, but for how they’re being positioned and sold. In today’s digital-first consumer economy, tech is no longer just about utilities; it’s a lifestyle marker. Analysts are increasingly framing this shift as “hype-driven tech consumption,” with some even likening it to the rise of “tech collectibles.”

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