Trump tariffs lead notebooks brands to stock up inventory in 4Q24, resulting in shipment drop in 1Q25, says DIGITIMES

In the fourth quarter of 2024, global notebook shipments (excluding detachable models) performed better than expected, decreasing by 1% compared to the previous quarter. In anticipation of tariffs on notebooks imported into the US by the Trump administration, brands and channel retailers increased their inventories in the fourth quarter to prepare. However, the high inventory from the fourth quarter will strongly undermine brand vendors’ shipments in the first quarter of 2025, according to DIGITIMES’ latest quarterly notebook shipments report.

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