THE European Heads of Medicines Agencies has launched a new campaign – ‘Medicines are not sweets’ – targeting occasional users of over-the-counter medicines, urging them to read the information leaflet, follow the instructions, and consult a doctor if symptoms persist.

“These medicines are intended for mild health complaints such as pain, fever, or a cold,” the agency stated.

“However, no medicine is without risk, and incorrect use can lead to unpleasant side effects or even addiction.

“That is why it is important – just as with any medicine – to read the patient information leaflet carefully and follow the instructions.”

The ‘Medicines are not sweets’ campaign is a cross-border collaboration.

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