A NEW affordable Gen Z fragrance brand has just launched called Mudie Cow, with plenty of personality and quirkiness.

Developed by Australian marketing professional Gillian Wall, the start-up brand aims to “flip the scent game on its head”, with a range of three signature scents to shift moods and feelings.

Chaos to Calm is a fresh, lightweight fragrance designed to soothe the nervous system with top notes including cardamom spice and violet leaves, and base notes including sandalwood and vetiver Madagascar.

Flat to Flirty smells like a combination between a floral bouquet and freshly-baked pastry, with hints of apple, blackcurrant buds, lychee and raspberry.

Passive to Passionate is slightly smoky and woody, with earth fragrance notes such as saffron, Ceylon cinnamon and pomelo.

Each signature scent is available as fragrance mists in 100ml (RRP $89 each) and 10ml (RRP $27 each).

A discovery set of the three Mudie Cow fragrances (RRP $59) is also available.

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