Under the pressure in the high-end car market, Mercedes-Benz, a luxury brand known for elegance and composure, is revamping its strategy. Recent remarks reportedly made by Mathias Geisen, who is responsible for marketing and sales at the German automaker, have been seen as the company’s intent to revise a policy that has heavily leaned towards the high-end market segment, returning to a pragmatic approach that also addresses the needs of the entry-level segment.