AFFORDABLE Aussie beauty label Designer Brands has launched a range of dupes of iconic men’s fragrances (RRP $12.99 each), inspired by luxury labels such as Acqua di Parma, with prices in excess of $300.

“We wanted to show that smelling incredible doesn’t have to cost a fortune,” said Amanda Connors, Global Chief Marketing Officer at Total Beauty Network.

“Our new men’s fragrance range is luxurious, long-lasting and crafted with care.

“It’s everything you’d expect from a high-end perfume, without the high-end price.”

Aqua di Italiana is a new citrus fragrance, featuring notes of fresh Silician lemon, lavender and wood, while Super Homme is a crispy wood aromatic and On the Vine is a blend of cypress, ripened grapefruit and amber.

All Designer Brands fragrances are vegan and cruelty-free.

Available now in community pharmacies and online.

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