BEAUTY brands supplying personal care products containing plastic microbeads have been ordered to stop, as the NSW Environment Protection Authority (EPA) ramps up enforcement of the state’s plastics bans.

Microbeads are tiny solid plastic particles used in cosmetic products to exfoliate, add texture or extend shelf life.

Companies supplying products containing microbeads are subject to fines of up to $550,000 if they fail to comply with an order to stop selling them.

Once notified, the companies acted swiftly to remove the stock from shelves, while the EPA also worked with major retailers, including Chemist Warehouse and Priceline, to get affected products out of stores quickly.

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