MUCH-LOVED skincare brand Palmer’s has made a subtle yet significant tweak to the packaging of its award-winning Stretch Mark Lotion in order to appeal to a wider consumer base, by removing its pregnancy icon.

According to Palmer’s, the move reflects the fact that for up to 90% of people, stretch marks are a normal part of life, whether they are going through puberty or experiencing weight changes.

The award-winning lotion (RRP $19.99) is clinically proven to improve elasticity and is packed with cocoa and shea butter, collagen and argan oil.

It can also be used in conjunction with Palmer’s Skin Therapy Oil (RRP $25,99), which aims to improve the appearance of stretch marks and features ingredients such as vitamin E, rosehip and Palmer’s exclusive Cetesomate-E Complex.

Both products are dermatologist-approved, non-greasy and suitable for sensitive skin, with thousands of five-star reviews and a 4.6-star rating on Amazon globally.

Available now at Chemist Warehouse, Priceline and Woolworths nationally.

Palmer’s was founded more than 175 years ago and is now sold in over 100 countries around the world.

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