In THE land of gargantuan food servings, the next big thing is…small.

With an estimated one in 10 Americans now using Ozempic, Mounjaro, and other weight loss drugs, the hospitality industry is starting to feel the pinch, with people eating out less often, and eating less food when they do dine out.

With a keen eye for a business opportunity, coupled with concern about food waste, some US restaurants and bars have started offering tiny versions of popular foods and drinks, such as bite-sized hamburgers and mini martinis.

One fast-food chain even has what it calls a GLP-1 support menu, “intended to empower guests with great tasting, nutritional choices that complement their unique needs”.

While the economics of the trend are uncertain at this point, there’s also some question as to whether it’s even a trend – some have dismissed it as a coastal phenomenon that is yet to catch on in the Midwest.

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