CALLING all toe-preneurs.

Antifungal brand Canesten is urging Australians to “put their best foot forward” with the launch of a hunt for Australia’s Best Feet – and $10,000 is up for grabs.

If you think you might have Australia’s best feet, Canesten invites you to share your ‘best feet selfie’ for your chance to win the big prize.

The top 10 finalists will each score a Chemist Warehouse voucher, with one ultimate winner crowned Australia’s Best Feet.

While taking a foot selfie doesn’t seem like much of an ask, it certainly seems that looking at images of feet can be quite divisive.

The company’s own research of over 1,000 people revealed that 63% of Australians would rather go to the dentist or speak in public than look at feet pics, while nearly a third (29%) would prefer to break a bone (!) than look at the photos.

On the other hand, 16% said they love looking at feet.

Australians 18 and over can enter by submitting their feet pics to the website HERE and rallying their mates, family and foot fans to vote.

“Remember, we’re looking for the weird and wonderful – your pedicure doesn’t need to be perfect to win it,” the company clarified.

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