ASTHMA Australia has launched its new Attack Asthma campaign during Asthma Week 2025, which runs until 07 Sep.

The campaign aims to support primary care clinicians to shift families from reactive to preventative management, with new research revealing a worrying paradox: while 94% of parents say they feel confident managing their child’s asthma, most live in constant fear of the next attack.

The research also found that many families manage their child’s asthma symptoms as they arise, with an over-reliance on SABA relievers and a failure to follow treatment plans.

As asthma remains the leading cause of disease burden in children aged 0-14, more than half (58%) of parents admit their child does not use their preventer daily and two-thirds of parents dismiss asthma-like symptoms as a lingering cold or allergies.

“When families are managing asthma crisis by crisis, childhood gets put on hold,” said Anthony Flynn, Head of Health Knowledge and Translation at Asthma Australia.

The peak body is calling on health professionals to support families to embed a preventative approach and encourage regular reviews and participation in treatment decisions.

“Primary care clinicians have the power to transform how families experience childhood asthma,” said Dr Chris Pearce, GP and Asthma Australia Board Member.

“By initiating preventers earlier and establishing regular six-monthly reviews, we can help families move from surviving each flare-up to confidently managing their child’s condition.”

Access the Asthma Australia Health Professionals Hub HERE.

The post Attack Asthma campaign launch appeared first on Pharmacy Daily.