THE 2025 Pharmaceutical Research Innovation and Marketing Excellence (PRIME) Awards were held last week, with Arrotex taking out the Pharmacists Choice of Pharma Company of the Year award.

Arrotex also won Excellence in Patient or Customer Support for its SupportEd Osteoporosis Patient Program, in partnership with PharmaPrograms, and Best In-Field Customer Solution – Team for Rebuilding Osteoporosis Care in the NT.

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