THE Therapeutic Goods Administration (TGA) has updated its ‘Advertising therapeutic goods on social media’ guidance to help advertisers to understand regulations around promoting therapeutic goods via these platforms.

The update is a response to an increase in unlawful advertising on social media, where businesses, health services and social media influencers are promoting prescription-only medicines, often using images, nicknames, hashtags and influencer-style endorsements.

Advertisers are encouraged to review both historical and newly posted social media content to ensure it meets the regulatory requirements under the Therapeutic Goods Act 1989.

Significant fines can be imposed for breaches of the Act – the updated guidance is available HERE.

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