Samsung bets on an Apple-style shift to rescue faltering Exynos chip ambitions

Samsung Electronics is considering a major overhaul of its semiconductor division as Exynos chip losses mount. Reports suggest the company may transfer its Exynos application processor (AP) division from System LSI, under the Device Solutions (DS) unit, to the Mobile eXperience (MX) division within Device eXperience (DX). This shift would follow Apple’s model, giving Samsung’s mobile division full control over chip development to enhance integration and performance.

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