Hotai Motor aims to maintain 450,000 units in 2025

At the “Hotai Motor and Kuozui Motors 2025 Lunar New Year Press Conference” on February 4, 2025, General Manager Chwen-Shing Su expressed optimism for Taiwan’s auto market. With the recovery in the local car market, total vehicle sales reached 458,000 units in 2024, as most 2023 order cancellations were resolved. The three brands under Hotai Motor’s dealership – Toyota, Lexus, and Hino – registered over 159,000 vehicles in total, marking their second-highest sales record with a market share of 34.9%. The company maintained its position as Taiwan’s top car seller for the 23rd consecutive year, with revenues surpassing NT$270 billion (US$8.2 billion), setting a new record.

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